My Gardening Journey Started Long Before I Sowed My First Seeds

Part I on How advertising, activism, and ancestry led me to gardening

At my core, I feel like a sunflower; vibrant, sun-loving and always reaching towards the sky.

Before we dig into today’s dispatch, I want to express my gratitude to you. Thank you for subscribing, sharing this newsletter with others and sending words of encouragement letting me know that you’re enjoying it so far. I really appreciate your support, it’s a daily reminder for me to keep going! 

This dispatch is the first of a three-part series about my gardening journey. I hope you’ll stick around for the next few weeks as I unpack the “why” behind my love for gardening.

Back in late 2019, I was working at an advertising agency in NYC as a brand strategist focused on a social impact project with Air Wick and the WWF. Air Wick wanted to develop a marketing campaign to show that they care about the environment (as many do).

While the campaign was certainly greenwashing on Air Wick’s part, I was grateful for the opportunity to dig into a topic that I hadn’t given much thought to before. We did a ton of research to understand the ways the company could show up to do good for the environment and we landed on saving the bees.